Search campaigns
Keyword and search-term hygiene reviewed weekly, ad copy tested against your offer, and bids steered by your allowable cost per acquisition.
WDM Marketing Agency — Certified Google PartnerGoogle Ads Management
Qualified leads and sales, measured against what a customer is worth to you.
Search, Performance Max, Shopping and YouTube campaigns planned around your margins and sales process — not around clicks. Every account is handled by the senior marketer who plans it.
What management includes
Performance Max & Shopping
Feed quality, asset groups and audience signals managed together so automation works from clean data instead of guesswork.
Conversion tracking
GA4, Tag Manager and offline conversion imports from your CRM, so every optimisation decision is based on real leads and sales.
Account policy & stability
Proactive policy checks, disapproval handling and account hygiene to keep campaigns serving without interruption.
From audit to a working account
- 01
Review your starting point
We look at your current account, tracking and margins, and tell you honestly whether paid search is the right lever right now.
- 02
Build the plan
A written plan with target cost per acquisition, campaign structure, tracking gaps and a 90-day roadmap.
- 03
Launch and optimise
Campaigns go live, usually within 10 working days, followed by weekly optimisation and a monthly review against cost per qualified lead.
What to expect
Paid search works when tracking is clean and the offer is right. We fix measurement before scaling spend, and we report against cost per qualified lead — not vanity metrics.
Results depend on your market, budget and website. We'll discuss realistic expectations on the call before any work begins.
Looking for organic growth as well? Explore our SEO services.